Success Stories
Brands winning with Circular
Real results from real brands launching branded resale.
Northern Playground: Use More: Second Hand
Northern Playground launched branded resale in their flagship store at Grünerløkka, Oslo. From first meeting to live resale in under 30 days. Powered entirely by Circular.
Days from first meeting to launch
Seller payout of sale price
Sell-through rate
The Background
Northern Playground has spent years pushing for people to buy less and use the items they have longer. They've introduced repair services and designed garments built to last. But even durable clothing can become unused.
With Use More: Second Hand, they took responsibility for the full lifecycle of their products — something customers increasingly expect from modern apparel brands.
How It Works
Register online via Circular
Customers book a drop-off time and register the item digitally.
Deliver the garment to the store
Items are checked and approved by the Northern Playground team.
Circular handles everything behind the scenes
Intake, product registration, pricing, seller communication, and payout.
Seller receives 50% of the sale price
Can be used in-store or paid out to the seller's bank account.
The Results
The second hand rack sold out. Demand for used Northern Playground garments now exceeds supply — they're literally asking customers to send clothes back.
This is branded resale in practice: the brand keeps its products circulating inside its own ecosystem, customers get a simple and trustworthy resale experience, and the garments stay in use longer.
Why Brands Are Moving Toward Branded Resale
- You keep the full lifecycle of your products inside your own ecosystem
- It proves durability — if your products can be resold, that's the strongest validation
- It increases loyalty and retention — customers come back, and new buyers discover the brand
- You capture value currently going to third-party marketplaces
“Brands want to own their resale model. Northern Playground is early, but we expect branded resale to become as common as e-commerce in the coming years.”
More success stories coming soon. Want to be next?
The Operating System for Resale
Profitable resale with Circular
Circular removes the manual work, eliminates inconsistencies, and gives your brand a scalable way to run resale — online and in-store. Start for free.
Talk to us
Let's discuss how branded resale could work for your brand.
Book a demoEinar Michaelsen
Founder @ Circular