The Operating System for Resale
Launch branded resale for your products
Circular plugs directly into your infrastructure — your Shopify store, your POS, your product catalogue — so you can run resale as a native part of your brand.
The Big Picture
Resale is booming
The global resale market is projected to reach $350 billion by 2028. Consumers are actively seeking secondhand options, and brands that don't offer their own resale channel risk losing control of their products on the secondary market.
Brands are moving into resale to:
- Protect brand image vs. uncurated, cluttered secondhand marketplaces
- Reach new customers who discover the brand through resale
- Drive loyalty with existing fans by keeping them in the brand ecosystem
The Market
Why leading brands are investing in resale
Global resale market projected by 2028
ThredUp 2025 Resale Report
Of resale shoppers are new to the brand
Trove / Archive Data
Higher LTV for customers who shop both new and resale
BCG x Vestiaire Collective 2025
Faster intake with AI-powered listing
Circular Resale
Why Branded Resale
Take control of your brand's second life
Control the experience
Your customers already resell your products on Vinted, eBay, and Facebook. You have no control over how your brand is presented, and you earn no revenue.
Own the data
Get insights into resale buyers, product lifecycle, and which products hold value — data you can't access when resale happens elsewhere.
New revenue stream
Build a commission-based revenue stream decoupled from new production. Every resale transaction generates income without manufacturing costs.
Plugs into your infrastructure
Circular integrates with your Shopify store, POS systems, and product catalogue. Resale items appear in your existing shop — no separate storefront needed.
The Platform
The operating system for resale
Circular replaces manual spreadsheets and fragmented tools with one AI-powered platform — from intake to payout.
AI-Powered Intake
One photo = one product. AI auto-categorizes, extracts attributes, and suggests pricing.
Shopify & POS Sync
Real-time two-way sync. Resale items appear in your existing shop — no separate storefront.
Seller Portal
Self-serve bookings, real-time tracking, and automated payouts. 70–90% fewer seller inquiries.
Automated Everything
Drop-off reminders, sold-item alerts, pickup notifications, payout calculations — all automatic.
Product Catalogue Sync
Resale items matched to your original products with correct names, images, and taxonomy.
Pay As You Go
Free below $1,000 monthly resale revenue. No fixed subscription, no lock-in, cancel anytime.
Northern Playground launched branded resale in under 30 days. Then sold out.
The Oslo-based outdoor brand launched Use More: Second Hand powered by Circular. Demand for used NP garments now exceeds supply.
Days to launch
Seller payout
Sell-through
The Operating System for Resale
Profitable resale with Circular
Circular removes the manual work, eliminates inconsistencies, and gives your brand a scalable way to run resale — online and in-store. Start for free.
Talk to us
Let's discuss how branded resale could work for your brand.
Book a demoEinar Michaelsen
Founder @ Circular